EVOLVE

National Gypsum is one of the world’s largest gypsum board producers. Its EVOLVE range won Global Gypsum Product of the Year in 2025 for its advances in lightweight wallboard. Working with Wray Ward, Ida developed the visual direction, storyboard and animation for the campaign video introducing EVOLVE. The animated video explains its technical benefits to contractors and architects, the main target audience of EVOLVE.