Ramsalt Hot & Salty

Hot & Salty is a floating sauna village where guests move between sauna heat, a heated saltwater pool and the cold sea.

We created the Hot & Salty identity for Ramsalt, home to Bodø’s largest hotel, restaurants and Arctic experiences, and built the communication around contrasts: hot and cold, inside and outside, light and dark seasons.

That idea runs through the logo, the visual identity and multiple campaigns, from posters and screen displays to window graphics and print. Each ad gives people a sense of the experience before they arrive.